Women, Money & Cheesecake

Women Advocating Financial Success, LLC had been struggling to create a logo that properly captured their forthcoming book concept "Women, Money Cheesecake" for months. After coming to me with a general concept, we quickly arrived at a logo that was light, feminine, and communicated the levity they bring to the topic of finances.

Quickly following their decision on a logo, I presented several business card concepts and they chose a vertical business card design. Although vertical business cards are not unheard of, they are uncommon enough to catch the eye, and keep attention for a little longer.

The last step in this process was to design a book cover. Although initially the cover was designed with a slightly modified version of the logo, after considering several options, they decided a more graphic design on the front cover was more interesting and eye catching.

This book is now available in eBook form on Amazon.com.